![]() ![]() The lowercase logotype in a corporate sans-serif typeface is set right under the blue-white-red element, complementing the black rooster and balancing the whole badge.Le Coq Sportif ( French pronunciation: , "the athletic rooster") is a French manufacturing company of sports equipment. The iconic black rooster is now standing on the half-sphere colored like the national flag of France. The redesign of 2016 brought back the French tricolor to the elegant Le Coq Sportif logo. It is minimalist and sophisticated, evoking a sense of high-end fashion products and celebrating the rich brand’s history. The current Le Coq Sportif logo features a blue rooster silhouette standing on the half of the circle, executed in the French tricolor palette. It is more powerful and eye-catching, than the previous emblem.the wordmark is narrower and bolder, which reflects the brand’s expertise and authority. Le Coq Sportif changed its logo back to the 1968 version, where the rooster is bigger and stands out of its frame. The wordmark in all the lower case letters is executed in a blue custom typeface with confident and clean lines. It is a blue framed white triangle with a blue rooster inside. The logo designed in 1975 was used by Le Coq Sportif for almost 35 years. It features the signature blue color and is a reflection of luxury and elegance of Le Coq Sportif products. 1973 - 1975Īfter an abstract logo, the brand changes its emblem to a single rooster silhouette, not framed, and without any lettering. The solid blue “tick” inside the traditional Le Coq Sportif triangle is the only logo in the brand’s history, where the iconic bird is not detailed. It was only for one year, that the brand used an abstract depiction of the rooster on its emblem. The wordmark in a custom typeface is now placed under the triangle and is enclosed in a rectangular frame. Simple and clean lines of a triangle with a refined blue silhouette of the rooster. In 1968 the brand designs the logo, which is the basis for the one we all know today. The rooster itself features gray, black and red palette. French team was wearing Le Coq Sportif garments, and the logo was composed of a rooster on a background of five colorful Olympic circles. This time period’s logo is a celebration of Olympic Games. It was composed of an image of a rooster, enclosed in a triangle with stripes of blue and white, and a wordmark, placed around the perimeter of the emblem. Le Coq Sportif triangular logo was designed. It was traditional for its time, more a tag than a logo. The wordmark consisted of two parts: strict and straight “Bonneterie Sportive Romillonne” in all-caps, and handwritten italicized “Le Coq Sportif”. The first brand’s logo was composed of a wordmark and a small emblem on its left, enclosed in a rectangular frame. The French tricolor palette of the emblem reflects the brand’s patriotism, and makes it elegant and strong. The Rooster changes its direction and background, but the silhouette remains almost untouched. The emblem we see now was designed in 1968 and slightly modified during the brand’s history. The iconic Rooster has been the main figure of the Le Coq Sportif emblem for more than 70 years by now. ![]()
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